GOOD BRANDING IS GOOD BUSINESS
With the right Branding, you will likely become a familiar face and friend. One that people come to and trust.
When do you need branding?
Repositioning a company to compete with a new set of competitors
Launching a new company, product or service line
The merge of two companies
The emergence of a new competitive opportunities in the market
It’s what you stand by, your message of value that consumers associate with the benefits they rely on your brand for. It’s the reason clients trust you to fulfill their needs.
Write a story your audience is inspired to become a part of. Your story and how you tell it can evoke a powerful response in your customer base.
People associate your company with your brand identity. From your logo to your landing page or latest Instagram post, your brand represents you at every touchpoint.
Brand Research & Discovery
Working with you, we will learn everything we can about your business. How it came to be. What motivates you. What your goals are. How you want to help your clients. This allows us to define the mission statement and core attributes we wish to convey to the public through your branding. We’re looking for what creates an emotional connection to develop a unique, compelling brand story and key messaging.
During this phase, we also perform a thorough competitive analysis to understand your company’s strengths and weaknesses in relation to the opportunities and threats in the current landscape. This knowledge allows us to strategically position your brand in the market and in the minds of consumers.
Defining your target audience and client personas allows us to uncover what consumers want from a business in your industry, and develop branding that speaks to their needs.
With market research and segmentation we can better examine the variable dynamics that shape trends, behaviors, opinions and other key indicators of specific groups within a target market. This information helps us tailor your message for different audiences and guides our inspiration in creating a brand that people can identify with.
As we collect insightful data from our marketing research, we explore styles and visual concepts that evoke the ideas, thoughts and feelings that are key in supporting your brand strategy. With mood boards, style scapes and other creative tools we share with you, we can determine the ideal direction for the branding design and make it fun too
Whether you need just a Logo, Print & Digital Collateral, a fresh Layout Design or Custom Infographics, we’re here for you.
Our strategic designers always see challenges as opportunities to imagine more creative solutions. We bring a fresh perspective with a great understanding of how our work can deeply influence the success of your business.
Marketing Collateral Design
We help you communicate your ideas with authenticity and consistent style across all marketing material.
Marketing collateral is pivotal to use in various scenarios. From printed material to digital media, for both internal and external marketing purposes, your collateral takes various forms based on how people engage with your brand. We help you develop brand and marketing collateral that best supports your goals and objectives, for example
Develop and design aesthetically-pleasing packaging to entice customers and build brand awareness.
Packaging is often the most tangible aspect of your brand and the ultimate touchpoint with consumers. Everything from the look to the touch and feel makes a striking difference when one considers your product amongst the competition. Whether you are developing a new product or modernizing your current packaging, our designers bring creative solutions through the different phases the process, developing ideas to help conserve costs and maximize the impact of your CPG strategy.